Search Engine Optimization is a practice or set of actions that will help your website to rank well in organic search results. Simply speaking, it affects your website’s position in Google and other search engines. Nowadays, almost all successful businesses have created a strong online presence. The websites that were launched years ago have already collected a lot of rich and unique content. All these features allow them to be on the top of Google’s organic search results (on the first pages of the search). And good SEO can put your website ahead of the competition.
In practice, people don’t like to search further than the two first pages, only some of us make it past the second page. In general, SEO techniques make your website more visible for customers and allow your business to grow. That’s why it’s so important to have a good ranking in search engine results.
SEO involves technical and promotional techniques that can be divided into 2 main categories: on-site SEO and off-site SEO.
On-site SEO includes all activities on a website (technical optimization, user experience, content creation, keyword research and etc). If a website has unique content, can be easily found by relevant keywords and has a user-friendly interface, it will be in a good position in the search.
Off-site SEO involves the activities carried outside a website such as a link building, marketing promotions, keyword and display advertising. All changes help your website rank higher in Search Engine Results Pages (SERPs).
It needs to be mentioned that all cases are unique and SEO strategy will depend on the target audience, type of the services you offer and even your location. It also takes some time, patience and financing, but it is the most powerful tool to promote your business, find your own niche in the Web and dramatically increase the number of customers.
What’s SEO and what you need to know about it.
